Just arrived
Ask Alvin first
Message Alvin on WhatsApp with your dates and where you’re staying. He’ll suggest the walk that fits.
Brand guide
Tattoo flash meets Chinatown heritage, on a night page
Everything here is what the website already uses: the logo and seals, colours, fonts, buttons, cards, artwork and the words we choose. Use it for cards, posters, social posts, slides or anything else made for Alvin, so it all looks like one hand drew it.
Logo & seals
Alvin’s black fedora sits beside the name, set in Pirata One with the line “Singapore walking tours” underneath. Keep clear space around it of at least the hat’s height. On the night page it is cream; on parchment it is ink.
Red seal stamps in Chinese carry the theme: 義氣忠誠 (loyalty and righteousness) on the home page, and one per walk: 洪門 Unmasked, 美食 food, 南洋 Nanyang, 山林 forest. The 牛車水 signboard is Chinatown’s old name. Oxblood #7A2416 with a cream double rule, tilted a few degrees like a hand stamp.
Colours
Every page sits on dark ink, like a tattoo parlour wall at night.
The hero and every card are lightly crumpled off-white drawing paper with burnt edges; the phone menu is aged parchment.
Aged colours only: oxblood, ochre and jade. Never a bright red.
Each walk keeps its own title band, with a lighter highlight for the second half of its name.
#151210 · highlight #C2703F · Black ink; photos in monochrome
#5E1F22 · highlight #F2C9A0 · Wine
#6E1D16 · highlight #C9A15A · Oxblood and gold
#2E4F3E · highlight #C9E36B · Forest jade
Fonts
All four are free Google Fonts. Readability comes first: the blackletter is for big titles only.
Singapore, off the beaten track.
Chinatown Unmasked · S$65
Small-group walks through Chinatown’s back lanes, hawker stalls and old migrant streets, told by a guide who grew up on them.
牛車水 · 義氣忠誠
Buttons
Buttons look like raised keys and press in when touched. Hover or tap any of them below to feel it.
Oxblood key. The main action: book, send, see the walks. #8E2A1C to #6E1D16; pressed #B44E36 to #A04129.
Parchment key. Second actions beside an oxblood key. #F8EDD6 to #E6D3AE; pressed #FFFCF4 to #FAF1DE.
WhatsApp key. Parchment with the green WhatsApp mark. The floating button on every page is the same key.
Download key. Full-width row with an arrow and the file size, on the hotels page.
Question chip. Ready-made WhatsApp questions in Alvin’s note.
Menu key. Phones only. It stays pressed while the menu is open.
Cards
Every card is a sheet of crumpled beige drawing paper with a burnt edge, lying on the page with a soft shadow. Nothing is a neat box: photos are pasted on, title strips are brushed ink, the planner ticket is red couplet paper with gold flecks, the boxes you write in are pressed into the paper, and a red seal is stamped on. Sections end the same way: the hero, the bands and the booking section have burnt, ragged edges (media/edge-*.webp) instead of ruled lines.
Just arrived
Message Alvin on WhatsApp with your dates and where you’re staying. He’ll suggest the walk that fits.
Motifs
The insider
Section labels sit on an oxblood ribbon with notched ends, in small spaced capitals. They unfurl as you scroll to them.
你的話是我腳前的燈,是我路上的光。
Your word is a lamp to my feet, and a light for my path.
Bible verses in Chinese (Chinese Union Version) with the English underneath (World English Bible, British Edition); both are public domain. One per page section, never more.
Red seals stamped on the paper, a little faded and never straight: carved white characters on red (白文) or red characters in a red frame (朱文). Each walk has its own; the blessings take turns on the small cards. Made by _build/stamps.html.
牛車水Chinatown · Chinatown Unmasked
美食Good food · One Bite at a Time
南洋Nanyang · A Dream of Nanyang
山林Hills and forest · Off the Beaten Track
以馬內利Immanuel, God with us
平安Peace
恩典Grace
福Blessing (spare)Artwork & photos
Tattoo-flash artwork made in Canva: dragons, tiger, peonies, a junk boat and clouds. Heritage parts are in aged colour. Anything about the gang past (Chinatown Unmasked, the insider story) is monochrome, like graffiti ink. Photos get a warm sepia wash.






Seasons
Each season switches itself on and off by date (Singapore time). Every scene crosses the bottom of the window with a blessing on a parchment ribbon; nothing takes a click, and anyone who turns on “reduce motion” sees none of it.
Words
Motion
Making something for Alvin? WhatsApp him on +65 8438 8443 or email alvin.chiong17@gmail.com. Hotel cards, print sheets and the fact sheet are on the hotels & agents page.